Streetwear brand RANSOM is run by Jonny Ransom and Cameron Haller and is most famously known for designing the late Juice WRLD’s merch, and its iconic four-way collaboration with Gnarcotic, Superrradical, and Half-Evil. Their latest ‘LETTERING’ collection sports a re-imagined take on their classic logo, featuring letters taken from different companies and pop culture. You can read about the origins of each letter in the post linked below.
The drop also features RANSOM’s first-ever 100% custom pants which fit exactly like Dickies classic workwear pants, but more lightweight and breathable, making them an instant cop for the upcoming summer season. These bottoms feature vibrant pinks, blues, and yellows, as well as the RANSOM lettering design seen throughout the rest of the collection.
The collection features a range of prices, including an affordable $15 ‘LETTERING’ logo tee and a $100 classic RANSOM mouth logo rug. The inclusion of items such as rugs and skateboard decks shows Jonny and Cam’s vision to expand the brand and continue to create original products.